The 5 Steps to Creating and Launching Digital Products That Sell!!

Imagine waking up to an email that says “You made a sale!”—while you were still asleep. That’s the magic of digital products. 🎉

If you’ve ever thought about creating a passive income stream, selling digital products is one of the best ways to make money online—without the hassle of inventory, shipping, or working with clients 1:1.

I personally believe that every business should have digital product. No matter what type of business you are offering, product or service, a digital product offers a counter to those people who need more time to think about it, don’t have a lot of money to spend right away or just need a little extra incentive to get started. This is a wonderful low-hanging fruit as they call it to get people reaching for your offers.

But here’s the thing… not all digital products sell.

Some sit untouched in an online shop, while others bring in thousands of dollars a month. The difference? A strategic creation and launch plan that ensures people actually want what you’re selling.

In this guide, I’ll break down the 5 simple steps to creating and launching a profitable digital product—so you can start making money on autopilot. 🚀✨

💡 Step 1: Choose a Digital Product That People Actually Want

The biggest mistake people make? Creating something they THINK people need, instead of something people are already searching for.

Your digital product should solve a specific problem or help people achieve a result faster.

Popular Digital Products That Sell Well

✔ E-books & Guides – “The Ultimate Pet Care Guide”
✔ Planners & Checklists – “Social Media Content Calendar”
✔ Printables – Pet care logs, meal planners, budgeting sheets
✔ Templates – Canva templates, email marketing templates
✔ Online Courses – Step-by-step training on a specific skill
✔ Memberships – Exclusive content, group coaching, or downloadable resources

How to Pick the Right Product Idea

✔ Look at what questions people ask you most—that’s a sign there’s demand.
✔ Research trending topics in Facebook groups, forums, and social media comments.
✔ Use Google Trends & Etsy search to see what people are already buying.

💡 Pro Tip: If you’re unsure what to create, start with a simple, low-cost digital product ($10-$30) before building something bigger, like an online course.

🐾 Example: If you’re a pet business owner, a great first digital product could be:
📌 “DIY Pet First Aid Kit Checklist” (Printables for $9.99)
📌 “Essential Oils for Pet Anxiety” (Mini eBook for $19)

🛠 Step 2: Create Your Digital Product (Without Overcomplicating It)

Now that you know what to create, let’s talk about how to make it!

The best part? You don’t need fancy software or design skills. Here are the easiest tools to create high-quality digital products:

Best Free & Easy-to-Use Digital Product Creation Tools

✔ Canva (Highly recommended!) – Great for creating PDFs, templates & planners
✔ Google Docs/Slides – Perfect for writing e-books & guides
✔ Beacon.by – Instantly turns blog posts into professional PDFs
✔ ThriveCart Learn or Teachable – Best for hosting online courses
✔ Etsy & Gumroad – Simple platforms for selling digital downloads

How to Keep It Simple & Professional

✔ Use pre-made templates in Canva to speed up the process.
✔ Keep your design clean & easy to read—don’t overcomplicate it!
✔ Save as a PDF (for guides), PNG/JPG (for printables), or MP4 (for video tutorials).

💡 Pro Tip: If you don’t want to create from scratch, grab ready-to-use lead magnet templates to customize and sell—👉 Shop Here.

🐾 Example: If you’re a pet healer, you can create:
📌 A “Crystal Healing for Pets” PDF guide
📌 A pet wellness tracker printable
📌 A guided meditation audio file for calming anxious pets

📩 Step 3: Set Up a Sales System That Works on Autopilot

Once your product is ready, you need a way to sell it—without manually sending files to buyers.

Best Platforms to Sell Digital Products

✔ Etsy – Great for beginners, perfect for printables & templates.
✔ Gumroad – Simple & easy for selling digital downloads.
✔ Podia/Teachable – Best for courses & memberships.
✔ ThriveCart – High-converting checkout pages with upsells & automation.
✔ Your Own Website (WordPress + WooCommerce or Shopify) – Best for full control.

Automate Your Delivery Process

✔ Upload your digital product to Google Drive, Dropbox, or directly to Etsy/Gumroad.
✔ Set up automated emails with ConvertKit or MailerLite to deliver the product instantly after purchase.
✔ Create a thank-you page with an upsell (e.g., “Loved this? Get the full course for 50% off!”).

💡 Pro Tip: Add an order bump or upsell—people are more likely to buy an extra product when they’re already purchasing!

🐾 Example: If you’re selling a Pet Wellness Journal, add an extra $5 printable bundle at checkout.

🚀 Step 4: Market & Launch Your Digital Product

A great product won’t sell itself—you need a launch plan!

How to Get Your First Sales

✔ Announce it on social media – Post behind-the-scenes content, testimonials, and sneak peeks.
✔ Create a free lead magnet – Offer a mini version of your product to grow your email list.
✔ Send emails to your audience – Share why your product helps solve their problem.
✔ Leverage Pinterest & SEO – Create pins that link to your product page for long-term traffic.
✔ Use limited-time discounts – Create FOMO (Fear of Missing Out) with launch-only pricing.

💡 Pro Tip: Use social proof! Ask beta testers or friends to review your product and share their experience before launching.

🐾 Example: If you’re launching a dog training printable bundle, post:
📌 A behind-the-scenes Canva design preview
📌 A testimonial from a pet owner who used it
📌 A limited-time launch discount (e.g., “Save 20% for the first 3 days!”)

📈 Step 5: Scale & Keep Making Passive Income

Now that you’ve launched, it’s time to increase sales without more effort.

How to Scale Your Digital Product Business

✔ Bundle products together – Create a higher-priced package from multiple printables.
✔ Automate with email marketing – Set up a welcome sequence that sells your product on autopilot.
✔ Use affiliate marketing – Have influencers & bloggers promote your product.
✔ Run Pinterest & Facebook Ads – Increase visibility with paid traffic.
✔ Launch more products – Expand your shop with similar products people will love.

💡 Pro Tip: The more digital products you create, the more passive income you can generate!

🐾 Example: If you started with a “Dog Training Planner,” expand by creating:
📌 A Pet Sitter Checklist
📌 A Puppy Socialization Guide
📌 A Training Video Mini-Course

✨ Your First Digital Product is Just the Beginning!

Creating and selling digital products is one of the best ways to make money online, work from anywhere, and build passive income.

🚀 Follow these 5 steps to start today:
✔ Step 1: Choose a product people actually want.
✔ Step 2: Create it with Canva, Google Docs, or Teachable.
✔ Step 3: Sell it through Etsy, Gumroad, or your own website.
✔ Step 4: Market it with social media, email lists & Pinterest SEO.
✔ Step 5: Scale with bundles, automation, and ads.