Hi, I am Sasha, Mindset Coach and Master Healer, and I teach animal lovers how to start using their natural gifts to start a successful pet business and work with animals.

YouTube is one of the most powerful and underutilized tools in the pet business world. Unlike social media posts that disappear in a day or two, YouTube videos can live forever, bringing in new clients, subscribers, and fans month after month, year after year. If you’re running a local pet business or an online pet-based service, creating simple YouTube evergreen videos can be a game-changer for visibility and sales.

In this post, we’ll walk you through why YouTube matters, how to create easy “talking head” videos, what kind of content works best, and how these videos work to drive traffic to both local and online offerings.

What is an Evergreen YouTube Video?

Evergreen content refers to videos that stay relevant over time. Unlike a video that covers a seasonal event or trending topic, evergreen videos answer questions, solve problems, or provide helpful information that remains useful for months or years.

Examples of evergreen video topics:

  • “How to Safely Introduce Your Dog to a New Puppy”

  • “5 Tips for Starting a Pet Sitting Business from Home”

  • “Dog Anxiety: Natural Solutions That Actually Work”

These videos keep showing up in search results on Google and YouTube and continue to send traffic your way long after you hit “publish.”

Why YouTube is Powerful for Pet Business Promotion

  • Second Largest Search Engine: People search YouTube for answers just like they do on Google.

  • Longevity: One good video can generate traffic for years.

  • Trust Builder: Seeing your face and hearing your voice builds authority and trust much faster than text.

  • Repurposing Power: One video can become a blog post, email content, Instagram Reel, Pinterest Pin, and more.

  • Links Work: You can link directly to your website, booking page, or course right in the video description.

What is a Talking Head Video?

A “talking head” video is simply a video where you talk directly to the camera. No fancy editing, no expensive gear. Just you, your message, and your audience. These are perfect for:

  • Tips and education

  • Storytelling

  • Client FAQs

  • Behind-the-scenes

  • Personal connection

Gear Suggestions:

  • Your smartphone (great video quality these days)

  • A tripod or phone stand

  • A lapel mic or simple Bluetooth earbuds for clearer audio

  • Natural lighting near a window or a basic ring light

Best Topics for Evergreen Pet Business Videos

Whether you’re working locally or online, here are some winning ideas:

For Local Business (Daycare, Boarding, Training, Grooming):

  • “What to Pack for Your Dog’s Overnight Stay”

  • “Why Dogs Love Our Daycare: A Peek Inside”

  • “3 Signs Your Dog Needs Socialization”

  • “How to Prepare for Your Dog’s First Grooming Visit”

For Online Business (Courses, Mentoring, Healing):

  • “How to Start a Pet Business From Home in 30 Days”

  • “Natural Healing for Dogs: 3 Simple Methods to Try Today”

  • “What It’s Like to Be an Animal Energy Healer”

  • “My Story: From Corporate Stress to Pet Business Bliss”

Sasha’s Strategy: Local & Online Promotion with Evergreen YouTube Videos

As someone who runs a local dog daycare in the PNW and mentors aspiring petpreneurs through online courses, I use YouTube evergreen videos to serve both sides of my business.

Local Example: I post videos like “A Day in the Life at Our Dog Retreat” or “How We Keep Dogs Safe and Happy During Rainy Season in the PNW.” These videos help local pet parents feel confident choosing us and have been viewed hundreds of times without me paying for ads.

Online Example: For my course, “Start a Pet Business in 30 Days,” I create talking head videos that offer value like “3 Things You Need Before Starting a Pet Sitting Business.” I mention my free Pivot Plan PDF and include a link in the video description. Viewers who find the video through search join my email list and eventually enroll in my course even months after I filmed it.

What to Include in Each YouTube Video for Maximum Impact

  • Keyword-rich title (e.g., “Dog Reiki: What It Is and How It Works”)

  • A friendly hook in the first 10 seconds (“Hi, I’m Sasha, and I help people like you connect with animals in meaningful ways.”)

  • Quick tip or story-based format

  • One call to action (Download your free guide, join your course, book a session)

  • Your URL in the video description

  • Relevant hashtags (#doglover, #petbusiness, #animalhealing)

  • Attractive thumbnail (more on that below!)

Designing Thumbnails and Sharing on Social

Your video thumbnail (the image people see before clicking) is critical. Use Canva to design one that pops. Canva offers YouTube thumbnail templates where you can:

  • Add your face or a pet image

  • Bold, readable title text

  • Contrasting colors that grab attention

Pro Tip: Make a habit of also repurposing each video into:

  • A blog post with the video embedded

  • A Pinterest pin linking to the video or landing page

  • A short Instagram Reel with a teaser clip

  • A weekly newsletter highlight

This way, each piece of content gives you 5X the visibility.

Posting Strategy for Consistency and Growth

You don’t have to post weekly to see success. Start with one video per month and focus on quality over quantity.

Suggested Schedule:

  • Week 1: Film your talking head video (3–5 minutes)

  • Week 2: Edit with free tools like iMovie or Canva Video

  • Week 3: Post on YouTube with full SEO-optimized description

  • Week 4: Repurpose to blog, social media, and Pinterest

Final Thoughts: Let Your Voice & Passion Work for You

Your voice matters. Your knowledge matters. And people are searching for it right now. YouTube is one of the few platforms where you can show up once and benefit forever. If you’re shy or unsure of how to start, remember: your message isn’t for everyone, but it is for someone. That someone may find your video a year from now and take their next big step with your help.

Ready to Start Building an Evergreen Content Engine?

Start by filming your first talking head video. Keep it simple, be authentic, and most of all be helpful. Your future clients (and your future self) will thank you.

Want help getting started with your pet business dream? Join my 3Day Challenge  to learn how you can turn your passion into purpose.

PIN IT | SHARE IT | BLOG IT 📌 Save this guide for later, and tag me when you post your first video!

#YouTubeForBusiness #PetBusinessMarketing #DogDaycareLife #AnimalHealer #TalkToCamera #YouTubeSEO

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