Pinterest isn’t just for recipes and home décor—it’s a powerful tool to drive consistent traffic to your pet business. Whether you’re running a dog daycare, selling pet products, or simply sharing your pet passion, Pinterest can help you reach thousands of animal lovers every day. In this post, we’ll discuss what Pinterest is, what pins are, and how to use them as evergreen content to keep your business thriving long-term.
What is Pinterest?
Pinterest is a visual discovery and bookmarking platform that allows users to find inspiration on a variety of topics, from DIY projects to pet care tips. Users (or “Pinners”) create boards on various themes and save images, known as pins, that align with their interests. For pet businesses, Pinterest becomes a treasure trove of creative ideas, tutorials, and product showcases. Its highly visual and organized format means that your content isn’t just a one-time hit—it can be discovered over and over again.
What Are Pins?
Pins are the heart of Pinterest. They’re essentially images or videos linked to a URL (such as your blog, online store, or course landing page). Here’s a closer look at how pins work:
Visual Appeal: Pins are designed to catch the eye. High-quality photos, vibrant graphics, and engaging designs often perform best.
Informative Captions: Use clear, descriptive captions and keywords to ensure your pins are searchable. This means less guessing for users trying to find what you’re offering.
Link-Back Functionality: Each pin can link back to your website or blog, driving direct traffic to your pet business.
Evergreen Value: Unlike posts on other social platforms that may quickly vanish from view, pins have a long lifespan. Users often rediscover pins months—even years—after they were first posted.
How I Use Pinterest to Build My Email List and Sell Courses
One of the best things I’ve done in my business is use Pinterest to drive traffic to my free offers, email opt-ins, and course landing pages. I create pins that link directly to my lead magnets, such as my Pivot Plan workbook or my Start a Pet Business Mini-Course. These pins continue to be shared and repinned long after they’re published, which means I get leads and course enrollments for weeks and even months—not just for 24 hours like on Instagram Stories or Facebook posts. Pinterest acts more like a search engine than a social media platform, which is why it’s a long-game strategy that works even when I’m not online.
Leveraging Evergreen Content
One of the biggest strengths of Pinterest is its ability to serve as a source of evergreen content. Unlike social media platforms where posts have a short life, pins can continue generating traffic for a very long time. Here’s how you can make your pet business content evergreen:
Timeless Content Ideas: Focus on content that remains relevant throughout the year, such as “Tips for Pet Care in Every Season” or “Essential Pet Accessories for Every Owner.”
Optimization for Search: Use keywords in your pin descriptions that pet owners are searching for. Think “dog daycare tips,” “pet product reviews,” or “DIY pet treats.”
Create How-To Guides and Tutorials: DIY projects, step-by-step care guides, or even behind-the-scenes looks at running your pet business make excellent content that people continually come back to.
Seasonal Updates: Refresh your evergreen pins with seasonal overlays or titles. For example, “Winter Dog Care Essentials” can be updated annually to reflect current trends and products.
Pinterest Strategy for Your Pet Business
Implementing an effective Pinterest strategy doesn’t have to be complicated. Here are a few actionable steps:
Create Relevant Boards: Organize your content into boards that reflect your brand. Examples include “Pet Care Tips,” “Dog Daycare Ideas,” and “Pet Business Success Stories.”
Design Eye-Catching Pins: Invest time in creating high-quality, vertical images (usually 2:3 ratio works best) that grab attention. Tools like Canva can help you design professional pins even if you’re not a graphic designer.
Schedule Consistently: Use scheduling tools like Tailwind to keep your Pinterest account active. Regular pinning maximizes your chances of reaching a broader audience.
Engage with Your Audience: Respond to comments and repin content from other pet business owners to cultivate a sense of community.
Track Your Analytics: Monitor which pins and boards are driving the most traffic. Use this insight to refine your content over time.
By treating your Pinterest profile as a living, dynamic extension of your pet business, you not only drive traffic but also build a community of engaged pet lovers ready to support your venture.
Ready to Turn Your Passion into a Thriving Pet Business?
If you’re eager to take your pet business to the next level—whether it’s using Pinterest or exploring more ways to connect with pet owners—I invite you to join my Start A Pet Business Mini-Course. This comprehensive course is packed with tips, strategies, and actionable steps to help you launch and grow a successful pet-focused enterprise.
Grab my 3 Day Challenge and NEWSLETTER for the Start Your Own Pet Business PIVOT PLAN HERE and see how easily get your own pet business up and running in just a short period of time.
With the right strategies and a touch of creative flair, you can build a thriving pet business that resonates with your audience every day.
With warm wishes and pawesome success,
Sasha 🐶
Founder of Start Your Own Pet Business + Animal Healer Certification Program and Mentorship
