Getting free publications in media can be a great way to get your small business noticed and gain valuable exposure. Here are some steps you can take to increase your chances of getting published for free:

1. Research publications: Research relevant publications that are interested in topics related to your business. Look for publications that your target audience is likely to read.
2. Know the publication: Read the publication carefully to get a feel for the type of content they publish and the topics they are interested in. This will help you tailor your pitch to fit their needs.
3. Identify the right person: Identify the person who is responsible for the section or department that your content would be a good fit for. This could be an editor, a journalist, or a contributor. You can usually find this information on the publication’s website.
4. Craft a compelling pitch: Craft a pitch that is tailored to the publication and the person you are contacting. Your pitch should include a brief introduction of yourself and your business, the story or idea you want to pitch, and why it would be a good fit for the publication’s audience.
5. Follow up: Follow up with the person you pitched to, but be respectful of their time. If they don’t respond to your first email, wait a few days and then follow up with a brief reminder.
6. Be patient: Getting free publications in media can be a slow process. Don’t give up if you don’t get a response right away, and keep pitching to other publications.

Remember to be professional, persistent, and respectful of the publication’s time and needs. With a bit of effort, you can get your small business noticed in top marketing avenues for free.

NEXT, write and send a Press Release. 

Writing a press release for a pet business involves several key steps and elements to ensure it effectively communicates the message to the target audience. Here’s a brief overview of the steps and necessary sentences:

1. Heading:

   • Include the words “Press Release” at the top, followed by a concise and attention-grabbing headline related to your pet business.

2. Introduction:

   • Begin with a strong introductory sentence summarizing the purpose of the press release and the significance of the announcement.
   • Example: “XYZ Pet Supplies announces a groundbreaking initiative to revolutionize pet care in [region/country] with its innovative approach to [specific aspect, e.g., nutrition, grooming, etc.].”

3. Body:

   • Provide details about the announcement or event, highlighting key points and benefits.
   • Include quotes from company representatives or experts to add credibility and human interest.
   • Example: “This new line of organic pet food is formulated with the finest ingredients, ensuring optimal nutrition for pets of all ages and breeds,” says [Name], CEO of XYZ Pet Supplies.

4. Supporting Information:

   • Include relevant statistics, facts, or testimonials to support your claims and add depth to the story.
   • Example: “According to a recent survey, 9 out of 10 veterinarians recommend our products for their nutritional value and superior quality.”

5. Call to Action:

   • Encourage readers to take action, such as visiting your website, contacting for more information, or attending an event.
   • Example: “For more information about XYZ Pet Supplies and our latest products, visit [website] or contact [contact information].”

6. Closing:

   • End the press release with a brief closing statement and boilerplate information about your pet business.
   • Example: “About XYZ Pet Supplies: XYZ Pet Supplies is a leading provider of premium pet products, dedicated to improving the lives of pets and their owners through innovation and quality.”

7. Contact Information:

   • Include contact details for media inquiries or further information.
   • Example: “Media Contact: [Name], [Title], XYZ Pet Supplies, [Phone number], [Email address].”

Remember to keep the press release concise, clear, and engaging, and always proofread for any errors before distribution.

Here are 10 online publications that you might find to be relevant for an animal healer business:

1. Animal Wellness Magazine
2. Modern Dog Magazine
3. The Bark Magazine
4. Whole Dog Journal
5. Feline Wellness Magazine
6. Equine Wellness Magazine
7. Natural Awakenings Magazine
8. Conscious Lifestyle Magazine
9. Mind Body Green
10. Elephant Journal

    These publications cover a range of topics related to holistic health, wellness, and spirituality, which could be relevant for animal healers. Some of them are specifically focused on animals, while others have a broader focus on wellness and holistic health. By targeting these publications, an animal healer business could potentially reach a wider audience and attract new clients.