how to get free VISIBILITY for your BUSINESS
- Sasha Reinke
- August 1, 2023
- Comments Off on how to get free VISIBILITY for your BUSINESS
Getting free online visibility for your small business can be a great way to increase your reach and bring in more customers. Here are some steps you can take to potentially get your business featured in publications like Women’s Day magazine:
- Research publications: Look for publications that align with your business and target audience. Make a list of publications that have an online presence and a section for small business owners.
- Identify the right contact: Once you’ve identified the publications that you want to reach out to, research and find the appropriate editor or writer to contact. Make sure they are the right contact for your niche.
- Develop a story angle: You need to develop a unique story angle that makes your business stand out. This could be something like a new product or service launch, a unique aspect of your business, or a success story.
- Craft a pitch: Your pitch should be concise and to the point. Start by introducing yourself and your business, then move on to your story angle. Make sure to highlight why your business is a good fit for the publication.
- Follow up: If you don’t hear back from the editor or writer after a few days, follow up with a polite email or phone call. Sometimes, they may have missed your initial message.
- Engage in social media: Social media is a great way to gain visibility for your business. Share your business’s story and tag the publications you’re targeting. Use hashtags and make sure to interact with your followers.
Remember, getting featured in a publication can take some time and persistence. Keep trying and don’t give up, as it can be a great way to increase your online visibility and bring in new customers.