13 Grassroots marketing 

As a small business owner in the energy healing industry, it’s important to take advantage of all marketing avenues available to you. While modern digital marketing strategies such as social media and online advertising are certainly effective, there’s something to be said for the power of grassroots marketing. In fact, combining these grassroots tactics with your existing digital marketing strategies can often lead to a much stronger, more effective marketing campaign overall.

Grassroots marketing is essentially word-of-mouth marketing. It involves reaching out to your local community, getting involved with events and organizations, and making personal connections with potential customers. While this type of marketing may seem old-fashioned, it’s still incredibly effective in many cases.

Here are 10 grassroots marketing strategies you can use to enhance your modern digital marketing efforts and get the word out about your energy healing business:

1. Attend local events: Make a point to attend local events such as health fairs, farmer’s markets, and other community gatherings where potential clients may be. Set up a table with information about your services and engage with people who stop by.
2. Partner with other businesses: Reach out to other businesses in your area that share your target audience and see if you can collaborate in some way. For example, a yoga studio may be a great partner for your energy healing business.
3. Host your own events: Consider hosting your own events, such as workshops or classes, to showcase your services and attract potential clients.
4. Offer free sessions: Consider offering free or discounted sessions to new clients as a way to entice them to give your services a try.
5. Get involved in community organizations: Joining local community organizations such as the Chamber of Commerce or a networking group can help you make valuable connections and get your name out there.
6. Create partnerships with local professionals: Partner with other professionals in the wellness industry, such as massage therapists or nutritionists, to offer package deals and cross-promote each other’s services.
7. Leverage social media: While grassroots marketing is all about personal connections, social media can still be a powerful tool for amplifying your message. Share your experiences at local events, post pictures from your workshops, and engage with your followers.
8. Use local directories: Listing your business in local directories such as Yelp and Google My Business can help potential customers find you when searching for energy healing services in their area.
9. Offer referral incentives: Encourage your current clients to refer their friends and family to your business by offering a referral discount or other incentive.
10. Give back to the community: Finally, giving back to your local community can be a powerful way to build goodwill and establish yourself as a trusted and respected member of the community. Consider volunteering your services for a local charity event, or donating a portion of your profits to a local cause.
11. You can use tools like Meetup.com to set up a for-profit group (aka have your members pay a monthly or annual fee to attend) and that way you can also get photographs of you speaking or doing energy work for your social media platforms. 
12. Local animal shelters will often accept free healer work for their rescue animals. 
13. You can call local elderly homes or nursing facilities to offer your services for free and in return gain client testimonials and pictures for your social media.

While modern digital marketing strategies are certainly effective for promoting your energy healing business, there’s something to be said for the power of grassroots marketing. By getting involved in your local community, making personal connections with potential clients, and leveraging social media, you can create a powerful marketing campaign that drives real results. These grassroots marketing strategies are cost-effective, targeted, and can help you establish yourself as a trusted and respected member of your local community.